How to Grow a Chiropractic Business with Supplemental Income

How to Grow a Chiropractic Business with Supplemental Income

Though chiropractors derive most of their revenue via direct patient care, retail products and add-on services can significantly boost profits for chiropractic offices. Here are 17 ways to grow a chiropractic business through supplemental income – but first, some tips for choosing the best products and add-on services for chiropractors.


  • How to Choose Products and Add-On Services for Chiropractor Business Growth
  • 17 Products and Add-On Services for Chiropractor Supplemental Income

Chiropractor Supplemental Income Ideas: Overview

1. Posture correctors

2. Massage therapy

3. Physical therapy

4. Acupuncture and reflexology

5. Nutrition counseling

6. Telehealth

7. Vitamins and supplements

8. Fitness partnerships

9. Exercise equipment

10. E-stim units

11. Massagers

12. Hot and cold packs

13. Orthotics and orthopedics

14. Compression clothing

15. Professional speaking

16. Group sessions

17. Go online


Sell lightweight, comfortable, and doctor-recommended posture correctors & boost revenue with BackEmbrace. Contact us to learn more about our chiropractor program.

How to Choose Products and Add-On Services for Chiropractor Business Growth

Consider the following before deciding which products and add-on services to sell in your chiropractic office. 

1. Make sure products and services align with your philosophy

It’s important to be true to your chiropractic philosophy. You don’t want to appear as though you’re willing to shill any profitable product, as that can undermine your practice and dilute trust with your patients. 

Instead, carefully consider which retail products and add-on services align with your philosophy. For example, if you believe massage therapy can help patients overcome postural issues, then that could make an excellent add-on service for your practice. However, if you don’t feel patients need massage therapy, then you should consider something else. 


2. Ensure it truly helps your patients

Patients come to you for help and advice, so any products or add-on services you offer should help them achieve their goals. An analgesic cream might make sense for patients seeking pain relief, for example, while a posture corrector might be a good option for patients who can benefit from consistent physiological reminders to maintain proper posture. 

On the other hand, some products and services might not be helpful and are best to be avoided. Nutritional supplements are popular chiropractic retail products, and they can help patients – but only if you know which supplements they need for their specific circumstances. If you’re not familiar with supplements, it might be wise to learn more or partner with a nutritionist before selling them so you can be certain your patients will benefit from your recommendations. 


3. Create value for patients – and your practice

Finally, consider how much value you’re creating for patients by offering retail products and add-on services. Some products might be available in local stores or online for cheaper prices, so they might not be the best options for your practice since patients can get better value elsewhere. At the same time, you can create value by:

  • Offering in-office convenience, eliminating wait times and the need to search elsewhere
  • Scheduling add-on services alongside therapeutic appointments
  • Providing expert recommendations that ensure patients are using high-quality products with proven track records

You also want to ensure make sure your products and add-on services are worth investing in from a business standpoint: they should provide ample room for markup to yield profit for your practice. Supplemental products and services probably aren’t worth it if you’re breaking even, unless you provide them solely to benefit patients. 


17 Products and Add-On Services for Chiropractor Supplemental Income

Here are 17 products and add-on services chiropractors can sell for supplemental income. 

1. Posture Correctors

Chiropractors adjust patients’ spines and often prescribe at-home exercise and stretching routines so patients can learn to adopt and maintain proper posture between appointments. That makes posture correctors a great fit for chiropractor retail sales. 


Posture correctors help patients achieve proper posture during daily activities, not just during strengthening and stretching sessions. The best posture braces work in two ways: 

  • Active: They gently retract patients’ shoulder blades to help them sit and stand with proper posture
  • Passive: They provide physiological feedback to help patients learn proper posture so that, over time, they no longer need the corrector

Chiropractors can partner with a company to sell posture correctors at patient-friendly prices with healthy profit margins for their practices. Of course, your reputation is on the line, so it’s important to work with a quality company that makes premium and effective posture correctors that work. 

Do Posture Correctors Work? Here's What Back Doctors Say

It’s also best to choose posture correctors that are stylish enough to be worn over clothes yet lightweight enough to be worn under clothes – in other words, a posture corrector patients will actually wear – and to consider models recommended by posture experts, back doctors, and other chiropractors

Sell lightweight, comfortable, and doctor-recommended posture correctors & boost revenue with BackEmbrace. Contact us to learn more about our chiropractor program.

2. Massage Therapy

Massage services go hand-in-hand with chiropractic care, and chiropractors often prescribe massage as part of their comprehensive treatment plans. 

There are a few different ways to incorporate massage therapy into your chiropractic practice, including:  

  • Employ massage therapists in-house
  • Partner with a massage therapist to set appointments for a cut of the fee, then have a dedicated massage room in-office
  • Partner with a massage therapist for off-site therapy and get a commission


3. Physical Therapy

Like massage, physical therapy is sometimes included as part of patient treatment regimens, especially if patients are dealing with injuries. Chiropractors can add PT services in-office to accommodate those patients, which is convenient because patients can schedule their chiropractic sessions alongside PT. 

How to Fix Forward Head Posture: Tips from Doctors and PTs

To boost business, you can develop working relationships and earn referrals from doctors, surgeons, hospitals, nursing homes, and rehab centers. Note that you’ll likely need to invest in physical therapy equipment to add PT services to your practice. 

4. Acupuncture and Reflexology

Like massage therapy and physical therapy, acupuncture and reflexology are add-on services chiropractors can provide in-house or via a partnership with practitioners. Ensure these modalities align with your chiropractic philosophy before adding them to your service offering. 


5. Nutrition Counseling

You can also consider hiring or partnering with nutritionists to offer nutrition counseling through your chiropractic office. Nutrition plays a crucial role in overall health, and certain types of foods can provide patients with specific benefits for their spine, bones, and joints. In addition, nutrition might be particularly important for those with certain conditions such as obesity and bone density issues, so it can be a natural add-on service for chiropractors. 

6. Telehealth

Some patients struggle to leave their homes due to underlying health conditions, while others simply find telehealth more convenient. Though you can’t adjust patients remotely, you can offer certain candidates telehealth consultations to provide actionable advice they can use at home or in between face-to-face appointments. For example, you might offer a telehealth service to consult on at-home exercises, stretches, and yoga.

Posture Corrector FAQs: Top Questions Answered

7. Vitamins and Supplements

Vitamins and supplements can support chiropractic regimens, provided they align with your treatment philosophy. They’re also good options for patients with certain conditions. 

Note that supplements aren’t limited to pills; they extend to creams, gels, and lotions that are applied topically (think analgesics for pain relief) as well as CBD. Some products can even be white labeled, or branded with your likeness and practice, and sold via your own online shop. 


8. Fitness Partnerships

Chiropractors can partner with fitness centers, gyms, personal trainers, and yoga practitioners to earn a referral fee when patients take advantage of such services. Or, they can work with fitness experts to develop health and wellness packages that include chiropractic care. 

20 Best Posture Stretches, Recommended by Posture Pros

Patients benefit by getting fit, strengthening postural muscles, and increasing mobility and flexibility between chiropractic appointments, while practices benefit by getting another relatively passive income source. 

9. Exercise Equipment

Chiropractic offices can also sell at-home equipment for patients to use between appointments. Examples include: 

  • Exercise balls
  • Resistance bands
  • Medicine balls
  • Foam rollers
  • Mobility sticks
  • Lacrosse balls


10. E-Stim Units

For chiropractors who utilize e-stim therapy, at-home E-Stim units and related products can be sold to patients. 

11. Massagers

Massage guns, handheld massagers, foam rollers, and related products can help patients keep muscles limber and improve flexibility between therapeutic appointments. 

12. Hot and Cold Packs

Chiropractors often prescribe ice and heat as part of patient therapy, so hot and cold packs make natural retail products to sell in the office. Consider easy-to-use combination ice/heat packs that can be warmed in the microwave or chilled in the freezer or products that conform to patients’ bodies – in other words, offer patients a convenient and useful alternative to what they might find on local store shelves.

Ice vs. Heat for Back Pain: What Works Best, According to Doctors

13. Orthotics and Orthopedics

Orthotic shoe inserts can help patients with postural and related issues, while orthopedic pillows can help patients relieve and prevent neck and upper back pain caused by unnatural sleeping positions. Both make sense as products for chiropractors to sell. 


14. Compression Clothing

If you prescribe compression socks and related clothing to help patients improve circulation, you can consider stocking some of the most popular options and selling them in-house. 

15. Professional Speaking

Chiropractors can earn money by speaking at professional conferences, health fairs, and other events. Events are also great ways to find new clients. 

16. Group Sessions

You can also offer group chiropractic sessions in corporate settings, a wellness perk offered by many businesses. Another option is to offer corporations a discount in return for multi-person “memberships” good for a certain number of sessions each month. In this manner, you offer a flat rate in exchange for guaranteed income. Group sessions are also good ways to find new one-on-one clients. 


17. Go Online

Blogs, videos, podcasts, and social media are good ways for chiropractors to establish a following that extends far beyond their geographic limitations and earn additional income over time. 

Online income opportunities include display ads, affiliate marketing, retail products, online services, books, courses, webinars, supplements, and more. 

You’re a chiropractor because you want to help people, but you also want to earn a comfortable living. Grow your chiropractic practice with supplemental – and even passive – income derived via retail products and add-on services that also help you deliver more comprehensive patient care. 

Sell lightweight, comfortable, and doctor-recommended posture correctors & boost revenue with BackEmbrace. Contact us to learn more about our chiropractor program.
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